In an online push, William Hill—the sports betting agency—have appointed its chief digital officer to CEO. Is this a sign of the times ahead?
William Hill has appointed its chief digital officer to CEO.
In a push to embrace online, Ulrik Bengtsson will replace Philip Bowcock in the top job at the end of this month. This appoint is the company’s third new chief executive in just over three years, as the UK bookmaker decided new leadership was needed to spearhead its push into online gambling.
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A changing industry
The bookmaking industry is changing. There’s a rise in competition, tougher regulations and a pressure to sieze on the opportunities of the US market. On top of this, the physical is making way to the digital. In July, for example, William Hill announced it would close close 700 of its 2,300 bookmaking shops across the UK.
To lead the company into the digital-first future it makes sense to appoint someone who has technical experience to the position of CEO, which is exactly what Roger Devlin, William Hill’s chairman, has done.
In a statement, he said that “having overseen the group’s digital operations for 18 months … [Mr Bengtsson] knows the business well and is ideally suited to lead our next phase of growth”.