Instagram is launching a new way of publishing stories directly inspired by the competition. This feature called Reel can record videos of 15 seconds and, like the Chinese application TikTok , to change them to make them more creative, reports an article from TechCrunch .
Available on Android and iOS devices, the tool is tested in Brazil but should be available in other countries soon.
Keep its users
Reel is in the story menu on the left side of the application. Users can adjust the playback speed or place background music by choosing songs from a catalog of audio files. Edited videos can be shared in public but also sent as a private message.
To benefit a greater number of users, the stories can join a new section of the "Discovery" tab that will select the best creations to make them viral. These functions, directly inspired by TikTok, should allow the social network to keep its users, notes Phonandroid . This is not the first time that Facebook copies the best features of a competitor. He had already done this by transposing Snapchat's stories on Instagram.
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